Sep 262005

Some nice additions to the big names making serious use of what flash can offer lately.

The most impressive that been blogged a lot about already is the IKEA matrix kitchen.
Clever and skill full piece of work that really uses the internet as a media in an efficient and inventive way.

The even bigger news that even more people blogged about is Googles adaptation to using Flash to deliver video.
It seems like a surprise to many people since it somehow seemed like they have an aversion to Flash considering the efforts they made building AJAX contents.
Maintaining separate versions for different browsers to get your RIA applications working I guess is something you only consider if you don’t consider Flash :)
And using a proprietary video format that requires user to download and install your software can of course be seen as a similar attitude trying to avoid Flash at any cost.
But now they have finally come to their senses it seems at least.
Of course the service itself it’s not anything revolutionary to get excited about. It’s video, in flash. The big news here is the big name.
That google uses Flash can seem like a seal of approval for serious large scale deployment of Flash content.

Peugeot’s use of flash is not all that exiting, although nicely done.
The animation work is stylish and well carried out, but a bit bland in my opinion.
Clicking on a key flying around to test the sliding of the doors is hardly especially fun and doesn’t make me feel closer to the product really.

It’s how close you feel to the product that I love about applications like the one IKEA done.
It shows the possibility that multimedia technologies like Flash give for taking communication to a new level.
A video or an animation can be extremely good at delivering an experience, but when people figure out good ways to use interactive multimedia it gives you a presence previously unseen.

A picture says more than a thousand words, but a Flash application says more than thousand pictures :)
And in IKEA’s case I guess it makes sense since it wouldn’t surprise me if the application actually use about 1000 pictures.


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